PRESS RELEASE: Gingersnap Bali Presents “Subtle Aura” at Bali Fashion Trend 2025 – Ubud
Bali, Indonesia — Gingersnap Bali proudly announces its participation in Bali Fashion Trend 2025, returning this year in the cultural heart of Ubud. Organized by the Indonesian Fashion Chamber (IFC) Denpasar Chapter, the four-day event embraces the theme “Beyond Beauty”, celebrating creativity, culture, and innovation. Gingersnap Bali will open Fashion Show Group 9 with the first slot on 20 December 2025 at 19:30, held at Onyx Park Resort, Ubud. About the 2026 Collection: “Subtle Aura” “Subtle Aura” is a unisex collection that blends minimalist Japanese-inspired silhouettes with the serene energy of Bali. Featuring monochrome tones with subtle color accents, oversized cuts, and fluid fabrics, the collection embodies effortless elegance for both urban lifestyles and island living. This collection reflects the creative synergy between Jam, a French designer with an avant-garde urban sensibility, and Jay, a former Balinese sacred dancer whose artistry brings movement, emotion, and imagination into every detail. The Spirit of Gingersnap Bali Since 2006, founders Jam and Jay have shaped Gingersnap Bali into a brand rooted in cultural fusion, craftsmanship, and authenticity. Working exclusively with natural materials—linen, cotton, rayon, jersey, and silk—they create timeless pieces enriched with hand-finished details. Inspired by street culture and travels around the world, Gingersnap Bali represents two archetypes: More than fashion, Gingersnap Bali embodies a lifestyle—an expression of freedom, sophistication, and soulful living. Brand Presence Gingersnap Bali operates 16 boutiques across the island, including Canggu, Seminyak, Umalas, Ubud, Sanur, Nusa Dua, Uluwatu, and Labuan Bajo. The brand is also stocked in select partner venues such as Finns Beach Club, Canna Beach Club, and Stranger Studio in Florence, Italy.For media inquiries, collaborations, or more information, please contact us info@gingersnapbali.com, IG @gingersnapbali @gingerbaliofficial or to our website https://gingersnapbali.com/pages/press/.
Gingersnap Bali: Fashion as a State of Being
In a world increasingly driven by trends, speed, and repetition, Gingersnap Bali stands apart. Not as a reaction, but as a natural consequence of a different way of seeing fashion — not as a statement to be imposed, but as a state of being to be lived. Gingersnap Bali was never meant to shout. It was born to move, to breathe, to travel — and above all, to feel. A Brand Born From Encounter Gingersnap Bali emerged from a fortuitous meeting between two creative worlds.Jam, a French designer with nearly a decade of experience building a clothing brand in Paris and on the islands of France, carried with him a sharp urban eye, a modern avant-garde instinct, and a street-driven sensibility shaped by European cities. Jay, on the other hand, came from a profoundly different rhythm. A dancer of Balinese sacred dances in Hindu temples, deeply drawn to art, ritual, and the poetry of movement, he brought roundness, sensuality, and a spiritual softness to form. From this encounter, Gingersnap Bali was born — not as a compromise, but as a dialogue. Paris meets Bali.Urban structure meets instinctive flow.Street culture meets sacred gesture. Fashion Designed for Movement At the heart of Gingersnap Bali lies a simple belief: clothing should never restrain the body. Loose silhouettes, wide volumes, longer torsos, gently adjusted waistlines — every cut is designed to follow the body’s natural motion. Pants allow freedom. Dresses invite movement. Jackets feel light, almost unnoticeable, like a second skin. This is fashion conceived for living — for walking, dancing, traveling, lingering in cafés, crossing cities, and losing track of time. The aesthetic often leans toward monochrome palettes: deep blacks, layered greys, rustic neutrals, metallic hints. These tones act as a quiet background for texture, fabric, and detail to reveal themselves slowly — often only at a second glance. Natural Fabrics, Honest Sensations Gingersnap Bali works exclusively with natural fabrics — linen, cotton, rayon, jersey, silk — chosen not for trend, but for sensation. These materials breathe with the skin. They age beautifully. They move naturally. They allow the garment to become personal over time, marked by travel, touch, and memory. Hand-finished details, subtle stitching, unexpected piping, artisanal accents, and carefully sourced elements — including indigenous accessories collected during travels — give each piece a quiet individuality. Nothing is loud. Nothing is excessive.Elegance lives in discretion. The Gingersnap Bali Woman The Gingersnap Bali Woman is emancipated, instinctive, and quietly powerful. She is not sophisticated in the conventional sense, yet she possesses a rare elegance. She refuses fashion dogma. She dresses for herself, for movement, for pleasure — never to conform. She dances freely. She travels often. She laughs loudly.She can be sexy without provocation, stylized without being formatted. Wrapped in light fabrics in the evening, striding confidently through city streets in the afternoon, she embodies a balance of femininity, intellect, and rebellion. Chic and casual coexist effortlessly. She refuses, at all costs, to be a Barbie. The Gingersnap Bali Man The Gingersnap Bali Man is a dandy adventurer — intergenerational, relaxed, and deeply curious. He appreciates beautiful fabrics and effortless comfort. Linen, raw leather, lightweight jackets, wide trousers — garments that allow him to move easily through the world, barefoot in spirit, even when wearing boots. He is both philosopher and man of the land.Inspired by Tibetan thought, grounded like a farmer, carrying echoes of an ancient warrior. You might find him crossing a river in Southeast Asia, or sitting quietly on a café terrace in Beaubourg. He drinks smoked tea, listens more than he speaks, and remains, above all, a dreamer. Bali as a Source, Not a Label Though deeply rooted in Bali, Gingersnap Bali is not defined by clichés. The island’s rice fields, light, rituals, and landscapes offer a backdrop of balance and humility. Creation happens in the presence of nature — where time slows, where observation replaces urgency. From there, inspiration expands outward — to streets across the globe, to forgotten corners, to chance encounters that shape new ideas. Beyond Fashion Gingersnap Bali is not about making a statement.It is about expressing a way of living. An exquisite lifestyle shaped by freedom, movement, travel, and authenticity. A quiet confidence that does not need explanation. A rhythm that follows the body rather than controlling it. In the end, Gingersnap Bali exists for those who understand that fashion is not something you wear —it is something you inhabit.
Gingersnap Bali White Collection Debuts at Ku De Ta White Party 2025
Gingersnap Bali unveiled its exclusive White Collection for men and women during the iconic Ku De Ta White Party 2025. Against the backdrop of the ocean and sunset, guests experienced the lightness and freedom of our new line — flowing linens, crisp whites, and soft neutrals designed for effortless elegance. The event brought together style enthusiasts, influencers, and international travelers. Our founders, Jam and Jay, shared insights on the creative process behind the White Collection, highlighting the harmony between structured tailoring and fluid movement. Highlights of the evening included: A live showcase of the full collection, an intimate interview with the founders about design inspiration and global travels, Signature cocktails inspired by natural ingredients, reflecting the collection’s simplicity and freshness. Guests were encouraged to explore the textures, silhouettes, and versatility of the collection, which is now available online worldwide. The White Collection celebrates freedom of movement, understated luxury, and the spirit of contemporary living. The contrast between sharp tailoring and fluid cuts was especially visible as models moved through the crowd, encouraging guests to imagine how the pieces would fit into their own wardrobes and lifestyles. During the intimate interview segment, Jam and Jay delved deeper into the inspiration behind key designs. They emphasized their desire to create clothing that feels light on the skin yet considered in every detail, with silhouettes that honor both structure and ease. Their conversation touched on fabric research, sustainable choices where possible, and the importance of creating pieces that can be worn and re-worn in different contexts.